Chapter 22

Analysis and Interpretation

Using ratios — profitability and liquidity — to interpret a business's performance, with an interactive exercise.

Analysis and Interpretation uses ratios to judge a business's performance.

Common ratios

Gross margin $= \dfrac{\text{Gross profit}}{\text{Sales}} \times 100\%$ · Current ratio $= \dfrac{\text{Current assets}}{\text{Current liabilities}}$

Profitability ratios (margins, ROCE) show how well profit is made; liquidity ratios (the current ratio) show if debts can be paid.

Remember

  • Profitability ratios measure profit; liquidity ratios measure the ability to pay debts.
  • Current ratio = current assets ÷ current liabilities.

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