Marketing Strategy

Name: JomKelas
Address: Kuala Lumpur, Wilayah Persekutuan, MY
Telephone: +60175850844
Price range: RM50 - RM300
Rating: 4.9

Question 1

A marketing strategy is best described as a plan to:

Accepted Answer

meet marketing objectives by coordinating the mix — A marketing strategy coordinates the four Ps to meet marketing objectives.

Question 2

For a marketing strategy to work, the four Ps should:

Accepted Answer

work together and match the target market — The four Ps must be consistent with each other and the target market.

Question 3

A luxury product is most likely to use:

Accepted Answer

a high price and exclusive image — A luxury strategy typically uses a high price and an exclusive image.

Question 4

Consumer protection laws aim to make marketing:

Accepted Answer

honest and safe for customers — Consumer protection laws ensure honest, safe treatment of customers.

Question 5

Which action would break consumer protection rules?

Accepted Answer

Making false claims in an advert — False or misleading claims break consumer protection laws.

Question 6

One opportunity of selling in international markets is:

Accepted Answer

reaching more customers and higher sales — Selling abroad can widen the customer base and increase sales.

Question 7

A problem of entering a foreign market may be:

Accepted Answer

differences in language and culture — Language, culture, laws and local tastes can all create challenges abroad.

Question 8

How can social media help a small business?

Accepted Answer

It reaches customers cheaply worldwide — Social media lets small firms reach a wide audience at low cost.

Question 9

Even when selling abroad, the marketing mix should:

Accepted Answer

still suit each market — The mix must be adapted to fit the needs of each different market.

Question 10

A marketing objective might be to:

Accepted Answer

increase market share — Raising market share is a common marketing objective a strategy supports.