The Marketing Mix: Place and Promotion — Practice Questions

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Question 1

In the marketing mix, place refers to:

Accepted Answer

how a product reaches the customer — Place is the channel of distribution that gets a product to customers.

Question 2

A wholesaler usually:

Accepted Answer

buys in bulk and sells smaller amounts to retailers — Wholesalers buy in bulk from producers and sell smaller amounts to retailers.

Question 3

A retailer is a business that:

Accepted Answer

sells directly to the final consumer — A retailer sells goods directly to the final consumer.

Question 4

A direct channel of distribution is:

Accepted Answer

producer to consumer — A direct channel goes straight from producer to consumer, cutting out middlemen.

Question 5

Selling products online is an example of:

Accepted Answer

e-commerce — E-commerce is selling directly to customers over the internet.

Question 6

The main aims of promotion are to inform, persuade and:

Accepted Answer

remind customers — Promotion informs, persuades and reminds customers to buy.

Question 7

Which is an example of advertising?

Accepted Answer

A television commercial — Advertising uses paid media such as television commercials.

Question 8

Which is a form of sales promotion?

Accepted Answer

A buy-one-get-one-free offer — Sales promotion uses short-term offers such as free gifts or discounts.

Question 9

Above-the-line promotion uses:

Accepted Answer

paid advertising in the media — Above-the-line promotion is paid advertising through the media.

Question 10

The best channel of distribution depends mainly on:

Accepted Answer

the product, market and cost — The choice of channel depends on the product, its market and the cost.