Chapter 3

Microeconomic Decision Makers

Consumers, workers, firms and banks and the choices they make — with an interactive exercise.

Microeconomic Decision Makers are the groups whose choices drive the economy: consumers, workers, firms and banks.

Consumers decide what to buy; workers supply labour for wages; firms produce goods to make a profit; banks store money and lend it.

Remember

  • Consumers buy; firms produce; banks lend.
  • Workers earn wages by supplying labour.

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