Chapter 2

The Allocation of Resources

How demand, supply and price allocate resources in a market — with an interactive exercise.

The Allocation of Resources in a market is decided by demand and supply.

Demand falls as price rises; supply rises as price rises. The price where they balance is the equilibrium price. In a market economy, prices act as signals that allocate resources.

Remember

  • Higher price → lower demand, higher supply.
  • Equilibrium = where demand meets supply.

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